"How do you feel about a disease?" : the effect of psychological distance towards a disease on health communication
Dong Hoo Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Dong Hoo |
| Subject: | advertising effectiveness | Construal level theory | temporal distance | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Krankheit | Disease | Werbung | Advertising | Gesundheit | Health | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1438031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200212