The influence of the compromise and travel temporal construal heuristics on a purchase decision
Ji Youn Jeong, John L. Crompton, Sunghyup Sean Hyun
| Year of publication: |
2020
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|---|---|
| Authors: | Jeong, Ji Youn ; Crompton, John L. ; Hyun, Sunghyup Sean |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 33.2020, p. 1-9
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| Subject: | Compromise effect | Price level | Price-quality heuristics | Revenue management | Temporal construal level | Heuristik | Heuristics | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Kaufentscheidung | Purchase decision | Preismanagement | Pricing strategy | Preisniveau | Entscheidung | Decision | Theorie | Theory |