The influence of the provision of online channel functions on exporting channel performance : the moderating effect of international experience
Michael Chih-Hung Wang; Shadab Khalil; Charles Blankson; Julian Ming-Sung Cheng
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Michael Chih-hung ; Khalil, Shadab ; Blankson, Charles ; Cheng, Julian Ming Sung |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 2, p. 125-135
|
| Subject: | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009156368