The influence of transaction cost variables on e-buyer satisfaction and loyalty : an e-business-to-consumer retailer context

Christine F. De Meyer-Heydenrych, Ilse Struweg

Year of publication:	2021
Authors:	De Meyer-Heydenrych, Christine ; Struweg, Ilse
Published in:	Journal of economic and financial sciences : JEF. - Johannesburg : Univ., ISSN 2312-2803, ZDB-ID 2824729-2. - Vol. 14.2021, 1, p. 1-10
Subject:	transaction cost economics theory \| price and risk reduction \| exclusive offers;e-buyer behaviour \| satisfaction \| loyalty \| online retail \| Transaktionskosten \| Transaction costs \| Kundenzufriedenheit \| Customer satisfaction \| Einzelhandel \| Retail trade \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing

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