The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Yangyang Chen and Matthew Tingchi Liu, Yongdan Liu, Angela Wen-yu Chang and Jerome Yen
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Yangyang ; Liu, Matthew Tingchi ; Liu, Yongdan ; Chang, Angela Wen-yu ; Yen, Jerome |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 2, p. 249-267
|
| Subject: | Purchase intention | Relationship marketing | Social media | Trust | Vlogger | Vertrauen | Confidence | Beziehungsmarketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2020-0626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163324