The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances
Year of publication: |
2017
|
---|---|
Authors: | Nguyen, The Ninh ; Lobo, Antonio ; Greenland, Steven |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 29.2017, 4, p. 759-777
|
Publisher: |
Emerald Publishing Limited |
Subject: | Vietnam | Emerging market | Pro-environmental behaviour | Altruistic values | Energy efficient appliances | Purchase behaviour |
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