The influence of Zhongyong on consumers' tolerance for Shanzhai product quality : the moderating effects of frugality and price
Ming Lin and Mu Tian, Jie Wu and Yifan Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Lin, Ming ; Tian, Mu ; Wu, Jie ; Wang, Yifan |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 32.2025, 1, p. 137-156
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| Subject: | Frugality | Price | Shanzhai product | Zhongyong thinking | Zone of tolerance | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-09-2023-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373167