The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Ping Wang
| Year of publication: |
2016
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|---|---|
| Authors: | Wang, Ping |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 16.2016, 1, p. 25-37
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| Subject: | tourist decision-making | electronic word-of-mouth | eWOM | elaboration likelihood model | ELM | theory of planned behaviour | TPB | online information sources | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585200