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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli, (2013)
The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli, (2009)
The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli, (2008)