Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Year of publication: |
2024
|
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Authors: | Ray, Arghya ; Sachdeva, Itisha ; Rana, Nripendra P. ; Nunkoo, Robin ; She, Long |
Subject: | Green hotels | green marketing strategies | tourist eco-behaviors | traditional barriers | value for nature | Hotellerie | Hotel industry | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Website | Öko-Produkt | Sustainable product | Urlaubsverhalten | Holiday behaviour | Ökotourismus | Ecotourism |
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