The innovation odyssey : lessons from an impossible project

Christophe Midler, Marc Alochet, Christophe De Charentenay

"This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market"--

Year of publication:	2023 ; First edition
Authors:	Midler, Christophe ; Alochet, Marc ; Charentenay, Christophe de
Publisher:	Boca Raton : CRC Press
Subject:	Elektrofahrzeug \| Electric vehicle \| Innovation \| Innovationsmanagement \| Innovation management \| Frankreich \| France
Description of contents:	Table of Contents [gbv.de]

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