The integrated web-based marketing communication model: a South African case study
| Year of publication: |
2004
|
|---|---|
| Authors: | Barker, Rachel ; Angelopulo, George |
| Published in: |
International journal of technology, policy and management : IJTPM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1468-4322, ZDB-ID 21132902. - Vol. 4.2004, 1, p. 53-62
|