The inter-variable perspective on consumer value research : a personal documented view
Raquel Sánchez-Fernández and Martina G. Gallarza
| Year of publication: |
2020
|
|---|---|
| Authors: | Sánchez-Fernández, Raquel ; Gallarza, Martina G. |
| Published in: |
Value in marketing : retrospective and perspective stance. - New York : Routledge, ISBN 978-0-429-26433-7. - 2020, p. 90-125
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Soziale Werte | Social values | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012151128