The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Marcelo Silva de Fraga, Marcirio Silveira Chaves
| Year of publication: |
2021
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|---|---|
| Authors: | Fraga, Marcelo Silva de ; Chaves, Marcirio Silveira |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 1, p. 65-80
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| Subject: | Affordances | Banks | Facebook | Qualitative Research | Social Media | Social Networks | Social Web | Social web | Bank | Soziales Netzwerk | Social network | Brasilien | Brazil | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2021010105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501789