The interaction of clothing design factors : how to attract consumers' visual attention and enhance emotional experience
Xiaohong Mo and Xian Yang and Bin Hu
| Year of publication: |
2023
|
|---|---|
| Authors: | Mo, Xiaohong ; Yang, Xian ; Hu, Bin |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 2, p. 220-240
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| Subject: | Emotional experience | Eye movement indicator | Interaction phenomenon | Online clothing | Visual factor | Konsumentenverhalten | Consumer behaviour | Emotion | Wahrnehmung | Perception | Kognition | Cognition | Experiment | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2021-0269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288872