The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Francisco Leonardo Soler-Anguiano, Marcel Zeelenberg and Rolando Díaz-Loving
| Year of publication: |
2023
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|---|---|
| Authors: | Soler-Anguiano, Francisco Leonardo ; Zeelenberg, Marcel ; Díaz Loving, Rolando |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 1, p. 19-29
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| Subject: | Consumer decision-making | consumer psychology | emotional decision | individualism and collectivism | marketing | reasoned decision | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Emotion | Kaufentscheidung | Purchase decision | Individualismus | Individualism | Kulturelle Identität | Cultural identity | Kollektivismus | Collectivism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.2023829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321437