The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Jessie J. Wang, Carlos J. Torelli, Ashok K. Lalwani
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Jiexin ; Torelli, Carlos J. ; Lalwani, Ashok K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 1-12
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| Subject: | Culture | National brands | Power distance belief | Private-label brands | Status | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Nationalkultur | National culture | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156656