The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Year of publication: |
2020
|
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Authors: | Wang, Jiexin ; Torelli, Carlos J. ; Lalwani, Ashok K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 1-12
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Subject: | Culture | National brands | Power distance belief | Private-label brands | Status | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nationalkultur | National culture | Markenimage | Brand image | Markenartikel | Brand | Handelsmarke | Store brand | Sozialer Status | Social status |
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