Extent: | XXIII, 318 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 16 Beiträge Includes bibliogr. references and index |
ISBN: | 978-0-262-02767-0 |
Classification: | Marketing ; Psychologie: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481426