The inverted curvilinear effects of business relationships on institutional success : the moderating role of global role complexity

Revti Raman Sharma and Matevz (Matt) Raskovic, Balwinder Singh

Year of publication:	2022
Authors:	Sharma, Revti Raman ; Raskovic, Matevz ; Singh, Balwinder
Published in:	Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 1, p. 1-23
Subject:	Business-to-business relationships \| Global role complexity \| India \| Institutional success \| New Zealand \| Relationship quality \| Lieferantenmanagement \| Supplier relationship management \| Neuseeland \| Indien \| Beziehungsmarketing \| Relationship marketing \| B-to-B-Marketing \| Business-to-business marketing \| Erfolgsfaktor \| Success factor

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