The jilting effect : antecedents, mechanisms, and consequences for preference
Aaron M. Garvey, Margaret G. Meloy, and Baba Shiv
| Year of publication: |
October 2017
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|---|---|
| Authors: | Garvey, Aaron M. ; Meloy, Margaret G. ; Shiv, Baba |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 785-798
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| Subject: | jilting effect | incumbent option | aspirant | status quo | stock-outs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762836