The joint effect of buyer-supplier interaction and service complexity on B2B buyer satisfaction
Rafael Teixeira, Ely Laureano Paiva, Celso Augusto de Matos, Patrick Vesel
| Year of publication: |
2020
|
|---|---|
| Authors: | Teixeira, Rafael ; Paiva, Ely Laureano ; De Matos, Celso Augusto ; Vesel, Patrick |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 26.2020, 6, p. 455-477
|
| Subject: | service complexity | interaction frequency | business-to-business | B2B | technological services | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2020.110368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503714