The joint effect of project-level exploratory and exploitative learning in new product development
| Year of publication: |
2011
|
|---|---|
| Authors: | Chu, Chih-Peng ; Li, Ci-Rong ; Lin, Chen-Ju |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 4 (5.4.), p. 531-551
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