The Language of Marketplace Rituals: Implications for Customer Experience Management
| Year of publication: |
2012
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|---|---|
| Authors: | Otnes, Cele C. ; Ilhan, Behice Ece ; Kulkarni, Atul |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 3, p. 367-384
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