The long tail : how endless choice is creating unlimited demand
Chris Anderson
| Year of publication: |
2006
|
|---|---|
| Authors: | Anderson, Chris |
| Publisher: |
London [u.a.] : RH Business Books |
| Subject: | Marktforschung | Telemarketing | Nischen-Marketing | Marktsegmentierung | Marketing | Commercial producers | Electronic commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 238 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8441-3850-0 ; 1-8441-3850-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004861667