The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin Sun, Joseph Price, Yuan Ding
| Year of publication: |
February 2019
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|---|---|
| Authors: | Wenbin, Sun ; Price, Joseph M. ; Ding, Yuan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 326-337
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| Subject: | Internationalization | Marketing capability | Longitudinal analysis | Firm performance | Firm risk | Unternehmenserfolg | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Längsschnittanalyse | Multinationales Unternehmen | Transnational corporation | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.08.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980110