The magnitude heuristic : larger differences increase perceived causality
Year of publication: |
2023
|
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Authors: | Daniels, David P. ; Kupor, Daniella |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2023, 6, p. 1140-1159
|
Subject: | heuristics | biases | product judgments | judgment | decision making | causality judgments | Heuristik | Heuristics | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory | Kausalanalyse | Causality analysis |
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