The magnitude of change effect in store remodeling
Carla R. Ferraro, Tracey S. Danaher, Peter J. Danaher, Sean J. Sands
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Ferraro, Carla R. ; Danaher, Tracey S. ; Danaher, Peter J. ; Sands, Sean J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 440-457
|
| Subject: | Store environment | Store remodeling | Field experiment | Satisfaction | Loyalty | Reference points | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790701