The marketing audit : its nature, purposes, and problems
Abe Shuchman
| Year of publication: |
1968
|
|---|---|
| Authors: | Shuchman, Abe |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 320-329
|
| Subject: | Revisionswesen |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Analyzing and improving marketing performance. New York 1959 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002826871