The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Year of publication: |
2022
|
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Authors: | Hunt, Shelby D. ; Madhavaram, Sreedhar ; Hatfield, Hunter N. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 3/4, p. 139-156
|
Subject: | Central focus | Marketing discipline | Marketing history | Marketing manifesto | Marketing strategy | Marketing theory | Marketing's stakeholders | Resources | Marketingtheorie | Marketing | Marketingmanagement | Marketing management |
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