The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Georgios Patsiaouras, Michael Saren, and James A. Fitchett
| Year of publication: |
2015
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|---|---|
| Authors: | Patsiaouras, Georgios ; Saren, Michael ; Fitchett, James A. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 1, p. 23-35
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| Subject: | water | marketing | public policy | commercialization | scarcity | macromarketing | Wasserversorgung | Water supply | Wasser | Water | Marketing | Markt | Market | Wasserpolitik | Water policy | Wasserwirtschaft | Water industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504596