The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations

Daniel M. Zane, Robert W. Smith, Rebecca Walker Reczek

Year of publication:	2020
Authors:	Zane, Daniel M. ; Smith, Robert W. ; Walker Reczek, Rebecca
Published in:	Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019/2020, 5, p. 974-994
Subject:	lay theory \| metacognitive inferences \| distraction \| background advertisements \| multitasking \| metacognition \| Kognition \| Cognition \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Theorie \| Theory \| Werbewirkung \| Advertising effects \| Experiment \| Markenimage \| Brand image \| Markenführung \| Brand management \| Emotion

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