The Measure of All Things: Finding Out That Something Doesn't Work is the First Step Toward Learning What Does Work
| Year of publication: |
2011
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|---|---|
| Authors: | Watts, Duncan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 2, p. 373-380
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