The measure of all things : finding out that something doesn't work is the first step toward learning what does work
Duncan Watts
| Year of publication: |
2011
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| Authors: | Watts, Duncan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 2, p. 373-379
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| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267471