The mediating effect of consumers' perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
Cagla Pinar Utkutug
| Year of publication: |
2024
|
|---|---|
| Authors: | Utkutug, Cagla Pinar |
| Subject: | Affective commitment | Consumer cynicism | Consumers’ brand ethicality | Cosmetics | CSR | Material values | PLS-SEM | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Ethik | Ethics | Emotion | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing |
Online Resource