The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
Indah Fatmawati, Nuryakin, Kumpanat Siriyota
| Year of publication: |
2021
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| Authors: | Fatmawati, Indah ; Nuryakin ; Siriyota, Kumpanat |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2021, 2, p. 99-116
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| Subject: | business performance | CRM | customer relationship management | Indonesia | marketing capability | Thailand | Beziehungsmarketing | Relationship marketing | Indonesien | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry | Marketing | Performance-Messung | Performance measurement | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2021.120343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939786