The mediating effects of customers' intimacy perceptions on the trust-commitment relationship
Nicole Ponder (Department of Marketing, Quantitative Analysis, and Business Law, Mississippi State University, Mississippi State, Mississippi, USA), Betsy Bugg Holloway (Brock School of Business, Samford University, Birmingham, Alabama, USA), and John D. Hansen (Department of Marketing, Industrial Distribution and Economics, University of Alabama at Birmingham, Birmingham, Alabama, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Ponder, Nicole ; Holloway, Betsy Bugg ; Hansen, John D. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 1, p. 75-87
|
| Subject: | Professional services | Services marketing | Relationship marketing | Intimacy theory | Trust-commitment theory | Beziehungsmarketing | Dienstleistungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2014-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445670