The mediating role of customer satisfaction and its effect on service quality-customer loyalty link
Year of publication: |
2021
|
---|---|
Authors: | Sadiq, Mohd ; Adil, Mohd |
Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 32.2021, 4, p. 520-535
|
Subject: | service quality | satisfaction | loyalty | bank | cross-cultural | mediation | Malaysia | India | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Indien | Beziehungsmarketing | Relationship marketing | Bank |
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