The mental world of brands : mind, memory and brand success
Giep Franzen; Margot Bouwman
| Alternative title: | Mentale wereld van merken <English> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Franzen, Giep ; Bouwman, Margot |
| Institutions: | World Advertising Research Center <Henley-on-Thames> (contributor) |
| Publisher: |
Henley-on-Thames : World Advertising Research Centre |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Erfolgsfaktor | Success factor | Kognition | Cognition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 466 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Translated from the Dutch. - Includes bibliographical references (p. [439]-458) and index |
| ISBN: | 1-84116-081-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001567085