The mere-reaction effect : even nonpositive and noninformative reactions can reinforce actions
Christopher K. Hsee, Yang Yang, Bowen Ruan
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Hsee, Christopher K. ; Yang, Yang ; Ruan, Bowen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 3, p. 420-434
|
| Subject: | reaction | motivation | reinforcement | valence | contingency | control | heuristic | overgeneralization | product design | Produktgestaltung | Product design | Motivation | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583460