The metamorphosis of marketing - how will the market research industry adapt?
Year of publication: |
1998
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Authors: | Brookes, Richard ; Little, Victoria |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 1, p. 53-59
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