The metrics that marketers muddle
by Neil T. Bendle and Charan K. Bagga
| Year of publication: |
2016
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|---|---|
| Authors: | Bendle, Neil T. ; Bagga, Charan K. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 57.2015/2016, 3, p. 73-82
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011457204