The Microsoft case : what can a dominant firm do to defend its market position?
Year of publication: |
2001
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Authors: | Klein, Benjamin |
Published in: |
The journal of economic perspectives : EP ; a journal of the American Economic Association. - Nashville, Tenn. : American Economic Association, ISSN 0895-3309, ZDB-ID 623018-0. - Vol. 15.2001, 2, p. 45-62
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Subject: | Microsoft Corporation | Softwareindustrie | Software industry | Wettbewerbsstrategie | Competitive strategy | Industrieforschung | Industrial research | Preismanagement | Pricing strategy | Vertriebsbindung | Exclusive dealing | Leistungsbündel | Bundling strategy | USA | United States |
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