The missing link: connecting physical and virtual channels through click and mortar electronic commerce
Charles Steinfield
| Year of publication: |
2004
|
|---|---|
| Authors: | Steinfield, Charles |
| Published in: |
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen. - Berlin : Springer, ISBN 3-540-20850-X. - 2003, p. 147-163
|
| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002100941