The moderating effect of prior knowledge on cue utilization in product evaluations
Akshay R. Rao ; Kent B. Monroe
| Year of publication: |
1988
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|---|---|
| Authors: | Rao, Akshay R. |
| Other Persons: | Monroe, Kent B. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 2, p. 253-264
|
| Subject: | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001063608