The moderating effects of need for cognition on drivers of customer loyalty
Håvard Hansen; Bendik M. Samuelsen; James E. Sallis
| Year of publication: |
2013
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|---|---|
| Authors: | Hansen, Håvard ; Samuelsen, Bendik M. ; Sallis, James E. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1157-1176
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| Subject: | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Strukturgleichungsmodell | Structural equation model | Nordeuropa | Northern Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786600