The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Andrea Heintz Tangari, Judith Anne Garretson Folse, Scot Burton, and Jeremy Kees
| Year of publication: |
2010
|
|---|---|
| Authors: | Tangari, Andrea Heintz ; Folse, Judith Anne Garretson ; Burton, Scot ; Kees, Jeremy |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 2, p. 35-50
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986800