The moderating influence of brand image on consumers' adoption of QR-code e-wallets
Muhammad Iskandar Hamzah, Faten Aisyah Ahmad Ramli, Norman Shaw
| Year of publication: |
2023
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|---|---|
| Authors: | Muhammad Iskandar Hamzah ; Ramli, Faten Aisyah Ahmad ; Shaw, Norman |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
| Subject: | Brand image | Mobile payment | QR-code e-wallet | Technology adoption | UTAUT2 | Markenimage | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303168