The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior
Jyejin Bang; Michael A. Odio; Thomas Reio
| Year of publication: |
2014
|
|---|---|
| Authors: | Bang, Jyejin ; Odio, Michael A. ; Reio, Thomas G. <Jr.> |
| Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 33.2014, 4, p. 282-298
|
| Subject: | Theory of planned behaviour | Brand reputation | Moral obligation | Sporting event | Volunteer intention | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image | Reputation | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Ehrenamtliche Arbeit | Voluntary work | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363330