The moderating role of cognitive fit in consumer channel preference
Eric Brunelle
| Year of publication: |
2009
|
|---|---|
| Authors: | Brunelle, Eric |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 10.2009, 3, p. 178-195
|
| Subject: | Vertriebsweg | Distribution channel | Kundenanalyse | Customer analysis | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926883