The moderating role of dialecticism in consumer responses to product information
Haizhong Wang, Rajeev Batra, Zengxiang Chen
| Year of publication: |
July 2016
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|---|---|
| Authors: | Wang, Haizhong ; Batra, Rajeev ; Chen, Zengxiang |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 3, p. 381-394
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| Subject: | Dialecticism | Information processing | Attitude ambivalence | Discomfort | Cross-cultural psychology | Persuasion | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Produktinformation | Product information | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011531091